Pernille Krüger finds inspiration in various subcultures across the world. The inspiration could potentially be anything attached to peoples way of living.
The designer's DNA is found in combining traditional craftsmanship with a modern and futuristic approach to street-wear. The collections are defined by unexpected material and color combinations - and a forced reinterpretation of the traditional street-wear as we see it today.
All pieces are designed, prototyped and developed in Denmark.
The designer focuses both on mens and womens ready-to-wear.
Pernille Krüger aims to create and produce products of high quality with long-lasting life potential.
Pieces are not based on short-term trends - but works seasons ahead.